August 11, 2022

NACAC Career Path Study Cites Concerns Over “Sales Culture” in College Admission

NACAC Admissions CareerPaths - Cover-SmExternal and internal forces in US higher education are creating concerns among professionals about a growing “sales culture” in college admission, according to new findings by the National Association for College Admission Counseling (NACAC) in its “Career Paths for Admission Officers: A Survey Report.”  The survey of nearly 1,500 admission counselors, directors, deans and vice presidents suggested that demographic trends are increasingly creating strong pressures to meet enrollment goals in order to ensure their institutions’ financial health.

Judy Phair worked with NACAC to develop the online survey.  She also conducted qualitative research through interviews with a subset of those surveyed, gathered essays from other participants, and prepared the final report which was released by NACAC in late July 2014.

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