Developing a New Generation of PR-Savvy Business Leaders (The Public Relations Strategist, January 2014)

In 16 out of 26 markets surveyed worldwide in 2013, less than 50 percent of the public trusts business leaders, with those in the financial services sector leading the “untrustworthy” pack.  Part of the problem well may be business leaders’ unfamiliarity with the basic principles and concepts of effective strategic communication and reputation management.  A new PRSA program seeks to address this glaring lack of knowledge through strategic communication coursework in M.B.A. programs, with a pilot group of high-profile business schools already participating.  (The Strategist, Winter 2013,  Public Relations Society of America)