May 20, 2024

Crossing Borders: How to Establish an International PR Program


Public Relations Tactics (The Public Relations Society of America), June 2011 Issue


International communications are becoming increasingly important in today’s global marketplace. Judy Phair, APR, Fellow PRSA, and president of consulting firm PhairAdvantage, LLC, offers her advice on establishing a successful international PR program and working with clients abroad. (Link to PDF above)

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