Crossing Borders: How to Establish an International PR Program

PRTactics6-11-CrossingBorders-EstabIntl

Public Relations Tactics (The Public Relations Society of America), June 2011 Issue

Summary

International communications are becoming increasingly important in today’s global marketplace. Judy Phair, APR, Fellow PRSA, and president of consulting firm PhairAdvantage, LLC, offers her advice on establishing a successful international PR program and working with clients abroad. (Link to PDF above)